# Competitive advantage of Digital Landlord
DLORD is using a business model structured with maximum legal transparency. It is structured and managed by senior financial professionals with cumulative experience of over 100 years with major international financial institutions in global financial centres.
DLORD token is backed by a growing proprietary portfolio of internet domains that are:
- Purely digital - and no country has control over all of them
- In significant supply - there are several sources of domains with no exclusivity, and they vary in price reaching millions of dollars
- Easily transferable - ownership can be transferred within days or even hours
- Perpetual - they have no expiry date with the annual cost of maintaining a record of ownership with a registrar ranging from a few dollars to a few hundred dollars
- Producing an income - the Digital Landlord team will generate one or several streams of income from the ownership of the domains