# Dlord 1.0
Digital Landlord has been created in search of a cryptocurrency that is backed by collateral with optimal parameters, by collateral which is:
- Digital, but not crypto
- Produces an income
- Available in significant supply
- Easily transferable
- Has no expiry date
- Not linked to any specific country
Following a detailed market analysis, we have identified a unique digital asset that satisfies all of the criteria above - digital domains.
We have built a proprietary business model generating revenue from internet domains across the globe. As a result, we have created DLORD as a deflationary crypto-token backed by a portfolio generating inflation-linked cash flow.
The potential domain market size is massive and constantly growing. As of now, there are over 360 million domains registered globally and their number is growing by 5-6% every year.
DLORD will have 3 major income sources:
- Sales of tokens
- Lease of domains
- Sales of domains that significantly increased in value.
To value domains we will use our proprietary valuation model that is using AI and machine learning for calibrating the price of a domain against other domains, using multiple factors such as:
- Name of the domain - length and valuable keywords
- Top Level Domains (TLDs)
- Available third party rankings
- “Geographic location” - major market of users
- Monthly visitors
- Inbound links from other websites
- Age of the domain
- And other factors
Leased domains will be valued on the basis of existing lease cash flow.